# List of agreed transliterations for TeX related logos for ebook publications?

Addison-Wesley is currently looking at providing an ebook version of The LaTeX Companion and while this is fairly simple if one provides it as a PDF document, any reflowable format, such as epub, poses some very difficult questions (and so far it is not clear if they can be resolved without losing too much in quality, although it looks more promising than I originally thought).

One issue is the question of handling the typical TeX-type logos and the first attempt to use fixed graphics turned out (not surprisingly) to be a total failure. Even in the right size they ended up rather distracting and in case of resizing the result was just horrible :-)

So one idea was simply use the typical transliterations, e.g., TeX, LaTeX, BibTeX, ... and in my opinion, while not perfect that may in fact be the best option within such formats.

So my question is is: is there anywhere a place that holds a fairly full list of typical transliterations used?

To clarify: what I'm looking for is a list of "ascii" renderings for all kind of TeX related names, I'm not looking for packages that implement logos for use within TeX.

Alan gave a good pointer in the comment ""Official" capitalizations of words from the TeX world" but that one lacks a lot of logos still, Of the top of my head:

METAFONT    % just uppercase I guess
METAFUN     %
NTS         %

LaTeX2e     % LaTeX 2_epsilon (now here I know the source :-)

SliTeX      ???

PiCTeX      ???

eTeX        ??? no hyphen I think

MakeIndex    % logo normally just italics

TeXXeT       ???
exTeX        ???

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i suggest just sticking with the ascii (or plain text) rendering, using the conventions practiced on the tug web site. "transliterations" into ordinary alphabetical forms won't suffer from the glitches so often seen even in pdf renderings, which can be (and have been) used to knock tex's quality. better to play it safe. – barbara beeton May 17 '13 at 12:21
Duplicate of this meta question: "Official" capitalizations of words from the TeX world To the extent that it reflects some agreement here, it can be considered official. :) – Alan Munn May 17 '13 at 12:27
@barbarabeeton maybe I didn't made myself clear: I'm looking for ascii renderings, and if possible for a really comprehensive list. For example, should it be AMS-TeX or AmSTeX or AMSTeX? – Frank Mittelbach May 17 '13 at 13:42
@AlanMunn perhaps a duplicate, but the answer there is missing a lot of names and is it really ture that it is AMS-TeX (just because that happens to be used on some website (even if by the AMS :-) ? I think AmSTeX is or was much more common – Frank Mittelbach May 17 '13 at 13:46
– Werner May 17 '13 at 16:07

Package hologo supports \hologo{<logo>} inside \csname. This form generates an ASCII string:

\documentclass[a4paper]{article}
\usepackage[vmargin=20mm]{geometry}
\usepackage{hologo}
\usepackage[T1]{fontenc}
\usepackage[variablett]{lmodern}
\pagestyle{empty}

\begin{document}
\newcommand*{\hologoEntry}[3]{%
\ifx\\#2\\%
\texttt{%
\escapechar=-1 %
\expandafter\string\csname\hologo{#1}\endcsname
}&\hologo{#1}\tabularnewline
\fi
}
\begin{tabular}{ll}
\hologoList
\end{tabular}
\end{document}


The used version of hologo is 2013/05/18 v1.14. (Until it hits CTAN it is available here, the PDF file contains the DTX file as attachment. The command tex hologo.dtx extracts the package file.)

## SliTeX vs. SLiTeX

SliTeX (or SLiTeX) is long obsolete and I haven't looked at it in years. I see no reason why anyone would want to use the logo.

He suggests to use the "latest version", but that is a little undefined here.

## e-TeX vs. eTeX

This directory contains the e-TeX V2.1 files.

• The source for v2.1 consists of etex.ch that uses e-TeX with hyphen:

% This is etex.ch in text format, as of January 31, 1999.
% WEB change file containing code for various features extending TeX;
% to be applied to tex.web (Version 3.14159) in order to define the
% e-TeX program.

% e-TeX is copyright (C) 1994,98 by the NTS team; all rights are reserved.
...
% e-TeX and NTS are trademarks of the NTS group.
...
@x limbo l.1 - this is e-TeX
...

## ExTeX

In the user's guide I found:

# extex plain
This isExTeX

AFAIK the uppercase form for the ASCII form is used to avoid trouble with uppercase contexts (start of sentence, ...).

-
That's a good source, thanks, but it isn't a decider for what the ascii rendering should be. Examples: AmS-TeX as Barbara tells us should be AMS-TeX because that is how the AMS wants it and is it now SLiTeX or SliTeX? or really e-TeX or eTeX? – Frank Mittelbach May 17 '13 at 15:04
@FrankMittelbach Thanks for the hint for AMS, I have taken it into account for hologo v1.14. I have updated my answer to add my remarks for the remaining questions about SLiTeX/SliTeX and e-TeX/eTeX. – Heiko Oberdiek May 17 '13 at 15:55
list needs things like "Texmaker", "TeXShop" and "Textures". facilities like these aren't always "uppercased" in the "expected" manner, even though they're usually not rendered with the (non-ascii) tex logo. – barbara beeton May 20 '13 at 12:35
@barbarabeeton Many thanks, I will add them in the next version (1.15) in the form of simple ASCII strings. – Heiko Oberdiek May 20 '13 at 15:42

I know this doesn't answer the question of translit, but if I've understood correctly, ePub is just CSS and HTML and whatnot. So a feed to fontsquirrel's generator for Latin Modern Roman, and out pops woffs and eots and whatnot. So:

<!DOCTYPE html>
<html>
<title>style</title>
<meta charset="UTF-8" />
<style>
@font-face { font-family: 'LMR'; src: local('Latin Modern Roman') }
body { font-size: 600% }
abbr { font-family: 'LMR'; position: relative }
abbr .texe {
position: relative;
margin-left: -.1667em;
bottom: -.5ex;
margin-right: -.125em }
</style>
<body>
<abbr>Τ<span class="texe">Ε</span>Χ</abbr>
</body>
</html>


Looks like

Yeeeah, I took it a bit too far there, didn't I.

-
Interesting idea, but I'm not sure it is practical in my case (if you can't really control what happens in the production cycle) and it would probably need to be adjusted to the fonts used. Still might be worth collecting for the main TeX logos in case some TeX docs are transfered to epub or some other ebook format. – Frank Mittelbach May 17 '13 at 16:52
@FrankMittelbach Also package hologo tries to support HTML (TeX4ht). But quite a few logos make trouble because of special font and glyph requirements. – Heiko Oberdiek May 17 '13 at 17:14
It's also nice to set the E in the markup as a lowercase e and doing a text-transform: uppercase in CSS. That way, users that suppress styles in HTML documents see TeX, whereas others still will see the logo typeset the way you show. – Marcel Korpel Nov 3 '14 at 21:32