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I encountered the HTML symbol « (<<) in a website name, and want to use it in BibTeX. When I typed <<, it gives some strange upside-down exclamation marks. How can I typeset it?

Actually, another question is how do I type just the less-than symbol (<) in BibTeX?

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\usepackage[T1]{fontenc} –  egreg Jul 10 '13 at 21:59
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marked as duplicate by karlkoeller, Werner, Claudio Fiandrino, zeroth, Kurt Jul 11 '13 at 7:45

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