Take the 2-minute tour ×
TeX - LaTeX Stack Exchange is a question and answer site for users of TeX, LaTeX, ConTeXt, and related typesetting systems. It's 100% free, no registration required.

I searched the www for hours to find someone who created a BibTeX or LaTeX file that looks like the rules of the American Marketing Association (below an example):

Wensley, Robin (1981), "Strategic Marketing": Betas, Boxes or Basics," Journal of Marketing, 45 (Summer), 173-82.

or another example:

Bettmann, James R. and Mita Sujan (1987), "Marketing in Technology-Intensive Markets", Journal of Marketing, 63 (Special Issue), 78-91

Has anyone experiences or solutions how to create this?

share|improve this question
3  
Looks like an author-year style without any major quirks. Consider to use biblatex. –  lockstep Apr 12 '11 at 20:11
    
looks quite good... but how do I cite it right in the text that it appears like (Hauser 2006)? Right now the author and year is in bold... –  user4838 Apr 13 '11 at 14:12
add comment

2 Answers

Have you tried makebst in the custom-bib package? The readme at the link explains it, but basically, you run latex on the makebst.tex file and answer the prompts to generate a .bst file for your bibliographic style.

share|improve this answer
add comment

Looks like an author-year style without any major quirks. Consider to use biblatex.

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.