I compiled my own bst file using the 'latex makebst' command. This is a brilliant way of amending the style of references.
However, makebst creates a very ugly 'URL' prefix for web-pages. It just looks awful in a reference list.
How can I get rid of this ugly prefix? Thus far I amended the bbl file (I think it is line 5), but there must be a way of eliminating URL forever.