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Is there a small package free way of implementing something like this, in pdflatex, and LaTeX?

I wish for the outcome of

    `It's a nice day!'

To be

ʻIt's a nice day!ʼ

I know that due to there being a single apostrophe inside the quote can mess up stuff, so I'm more then happy to use a function or macro, like '\apos' to insert it.

I know that the apostrophe, that I want has the Unicode value of 39, so is in the standard ASCII implementation. "U+0027 ' apostrophe (HTML: & #39; & apos;) typewriter apostrophe."

(Sorry for my poor TeX knowledge, this is my second day using it, so my terminology/knowledge is limited.)

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Welcome to TeX.SX! You mean that the outer glyphs are straigth quotes? – egreg Apr 22 '14 at 16:38
Thank you! I mean that the inside ones like it's or he'll, are straight. – Joe Wallis Apr 22 '14 at 16:40
In addition to the duplicate, see also tex.stackexchange.com/a/63348/9077 – Sverre Apr 22 '14 at 16:42
@Sverre I tried that and my TeX said that I can't use the package. \usepackage{fontspec} \setmainfont{Linux Libertine O}Fatal fontspec error: "cannot-use-pdftex" – Joe Wallis Apr 22 '14 at 16:42
With fontspec you need to compile with XeTeX or LuaTeX, not pdftex. If you don't want to do that, try the upquote package mentioned in tex.stackexchange.com/a/63348/9077. – Sverre Apr 22 '14 at 16:44
up vote 16 down vote accepted

It's a rather unusual convention, but if you want it then:

enter image description here

    `It\textquotesingle s a nice day!'
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Is that actually the proper character to use for an apostrophe? So should I always be writing it\textquotesingle s if I want to be technically correct? – David Z Apr 23 '14 at 0:36
@DavidZ no it's horrible:-) The normal usage is to use ' but the OP asked for a straight quote and if that's what he wants, this is the latex markup to get it. – David Carlisle Apr 23 '14 at 0:40

David's answer is preferable, but here's another option if you don't want to load any package to take care of it.

`It\textsc{\char13}s a nice day!'

enter image description here

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Perfect! It took reading through so many pages of COMPLICATED answers to find this simple solution. Now I can define a new command for the rare times I want this: \newcommand*\vtick{\textsc{\char13}} and then just place \vtick in my document where I want it to appear. – Travis Bemrose Mar 13 '15 at 2:35
This seems to font dependent. If I use revtex with \usepackage{times} it does not work. – lovespeed Sep 1 '15 at 16:48

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