# Macro or package for typesetting “LaTeX” (the name)?

I just realized there's a LaTeX package for printing the text of "lorem ipsum".

Surely then, there's also a macro / package for writing "LaTeX" (with the proper super-/subscript) in a document.

But I found googling for this a bit hard. ("LaTeX macro"? Probably not.)

Can any of you groks help me out here?

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It's simply `\LaTeX`. You don't need a package for this. See How to write (La)TeX (with braces) or any other TeX-related logo –  Martin Scharrer Jul 22 '11 at 8:54
I'd add here that some people (including me) feel that using a logo in running text is not a great idea. Thus I favour just 'LaTeX' (Really, even this is a bit questionable, and 'Latex' would be been the best choice. However, that is a battle long-lost.) –  Joseph Wright Jul 22 '11 at 9:25

The command `\LaTeX` should produce what you want. You'd probably want to add a `\<space>` after it if used inside a sentence.

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/facepalm... somewhat obvious, is it? I actually tried `\latex` but didn't think to use the upper-/lowercase (since I was under the impression that LaTeX commands are always lowercase)... Thanks! –  DevSolar Jul 22 '11 at 8:58

This is covered in many tutorials like lshort. But here's a more complete list:

• `\LaTeX` typesets the LaTeX logo
• `\LaTeXe` typesets the LaTeX2e logo
• `\TeX` typesets the original TeX logo. You can often use it to obtain other TeX-based logos.
• `\AmSTeX`, `\BibTeX`, `\SliTeX` and `\PlainTeX` typeset what their names say. These are defined in the `doc` package.
• `\XeTeX`, `\XeLaTeX`, `\LuaTeX` and `\LuaLaTeX` can be obtained with the `metalogo` package
• e-TeX and some other logos are available in package `hologo`
• Finally, you can get the METAFONT logo with the package `mflogo`

The `metalogo` package also allows you to customize the appearance of `\TeX`, `\LaTeX`, `\LaTeXe`, `\XeTeX`, `\XeLaTeX`, `\LuaTeX` and `\LuaLaTeX` logos, which is useful if you use a font other than Computer Modern.

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Herbert has enumerated the complete list of logos here –  xport Jul 22 '11 at 9:20
Actually, the `gmutils` package contains some improvements: not only logos typeset using that package work better with non-CM fonts, but it also defines a `\DeclareLogo` command, which takes care of logos in PDF bookmarks.