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I am involved with starting a new academic economics and finance journal. Thus, the world is our oyster---we can choose whatever looks we want to choose. Since I have a role, LaTeX is going to be our typesetting system.

Now, I want my authors to be able to install the latest TexLive and be able to format the article themselves, although we will do this for many of them. This means that I do not want any fonts or other required inputs that are proprietary, and that require anything unusual. It should work out of the box.

For fonts, I need a full complement of math with the text. cmr is out. Even though it is now scalable, it just has acquired too much of a "texy working paper" look at this point. I am thinking mathptmx. I also like the idea of sticking to one font for headings and text, if only because this won't create a garish amateurish look, and I can see myself committing a faux pas if I had to mix fonts. TUG lucida is out, not because it requires a purchase, but because it requires an installation. Would the TeX Gyre fonts offer some good suitable alternative to mathptmx? Again, I need something fairly complete.

What is considered to be the most sane BiBTeX bst format? (we use harvard.sty in economics.)

The publisher itself is a small boutique. They use a style file obvious in http://www.qjps.com/prod.aspx?product=QJPS&vol=1&nr=1. Any critiques of this style would be welcome, too.

Any other recommendations are appreciated, too. (yes, I did an extensive search of this forum before I posted and read a couple of related posts.)

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closed as not constructive by Caramdir, Alan Munn, Seamus, lockstep, egreg Sep 3 '11 at 23:21

As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, visit the help center for guidance.If this question can be reworded to fit the rules in the help center, please edit the question.

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If your authors might be working on university computers, these could well have an older version of TeXlive or MikTeX on them. So I'd advise against using any cutting-edge TL2011-only packages... –  Seamus Aug 9 '11 at 15:36
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Welcome to TeX.sx! This site works best if you ask one clearly defined question at a time. You might want to split up your question into several, like one for font recommendation and one for bst format recommendation. –  N.N. Aug 9 '11 at 15:53
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Further to @N.N.'s comment, this question is mainly asking for opinions about things, which isn't quite the nature of the Stackexchange model, which is designed to yield questions with answers that can be taken to be definitive relative to the question. –  Alan Munn Aug 9 '11 at 16:06
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re a bib format, look into the `natbib' package; it implements many styles including harvard, and is quite reliable and flexible. –  barbara beeton Aug 9 '11 at 16:08
    
@Ivo: The tex-gyre fonts closest to Times Roman and Helvetica are called tgtermes and tgheros, respectively. In your journal's style file, be sure to load hyperref, sideways, cleveref, booktabs, and siunitx packages (the latter mostly for its advanced column formatting capabilities). –  Mico Aug 10 '11 at 0:34