Use it in the following way:

\documentclass{article}
\usepackage{amsmath}% http://ctan.org/pkg/amsmath
\begin{document}
\begin{equation}
p_{GL}=\left\{
\begin{array}{@{} l c @{}}
0.59p_R+0.3p_G+0.11p_B & \text{$p$ es un pixel del fuego} \\
0 & \text{$p$ no es pixel del fuego}
\end{array}\right.
\label{eq4}
\end{equation}
\end{document}
If the p contained within the descriptions (or conditions) on the right refers to the same p as in the equation, then use $p$ instead similar things should be formatted similarly.
amsmath also provides the cases environment which using a very similar layout by default:
\begin{equation}
p_{GL}=\begin{cases}
0.59p_R+0.3p_G+0.11p_B & \text{p es un pixel del fuego} \\
0 & \text{p no es pixel del fuego}
\end{cases}
\label{eq4}
\end{equation}
In essence, it also typesets an array, but with a @{}l@{\quad}l@{} column alignment. This adds a little more space between the two columns (\quad), and typesets both left-aligned.
\left\lbracebefore the array, and\right.after it. That's how I've written in the previous answer to a question of yours. Please, consider deleting this question. Inside\text, write$p$, not simplyp, as it's a math variable. – egreg Dec 31 '11 at 16:37