My bibtex style outputs
Newton, S. I. Opticks, or a treatise of the reflections, refractions, inflections and colours of light [Text] / Sir Isaac Newton. [S. l.], 1730. 382 p. Google Books : XXu4AkRVBBoC.
for the following BibTeX entry
@BOOK{IsaacNewton,
author = {Newton, Sir Isaac},
title = {Opticks, or a treatise of the reflections,
refractions, inflections and colours of light},
publisher = {William Innys},
url = {http://books.google.com/books?id=XXu4AkRVBBoC},
year = {1730},
numpages = {382},
eprint = {XXu4AkRVBBoC},
eprinttype = {Google Books},
}
How should I change the field
author = {Newton, Sir Isaac},
obtain someting reasonable rather than Newton, S. I.. Note that second occurence of Newton's name (Sir Isaak Newton) is correct.
What would be correct to say: Sir Isaak or Sir Newton?

{Sir}or{\relax Sir}. See: tex.stackexchange.com/questions/26332/… – zeroth Feb 1 '12 at 16:34Sirbelongs to the first name. So it would beSir IsaacorSir Isaac Newton, but neverSir Newton. More info and references can be found on en.wikipedia.org/wiki/Sir. – Andy Feb 1 '12 at 16:38