I'd like to create a cover letter where I can insert the company name, and various other consistent pieces of information as a macro to be expanded when the document is compiled. I'm very new to LaTeX, but I'm certain this can be done with a macro; how can I do this?
I'd like it to be this sort of thing:
\define{compname}{European XFEL}{European X-Ray Free Electron Laser}
So that when some command reading compname is compiled it spits out the long or short form.