I need to set the background color in my definition of the title but I don't know how I can do. I have the next definition:
\pretitle{\vspace{-90pt} \begin{flushleft} \HorRule \fontsize{20}{20} \usefont{OT1}{phv}{b}{n} \color{AzulUnir} \selectfont }
\title{This is the title of the template article}
\posttitle{\par\end{flushleft}\vskip 0em}
\preauthor{\begin{flushleft} \large \lineskip 0em \usefont{OT1}{phv}{b}{sl} \color{AzulUnir}}
\author{Firstname Lastname,
\postauthor{\footnotesize \usefont{OT1}{phv}{m}{sl} \color{Black} Universdad \par\end{flushleft}\HorRule}
[EDIT] I'm using this template http://www.howtotex.com/download/2col-color-art-howtotex.tex but I need to customize the background color in the title and a in the section but I don't khow how to make none of them.

\pretitleetc. is defined - I suspect you use thetitlingpackage. Please add all the relevant information to your question. – diabonas Mar 7 '12 at 14:14