You can modify the attributes used for concepts using every concept (to affect all the concepts) root concept (to affect only the root concept), and level 1 concept, level 2 concept, ... , level 4 concept (to affect concepts on a per level basis).
If you are going to change the concept shape, (to a rectangular shape, for example), then probably you will also have to change the style for the connection bar used. A little example:
\documentclass{article}
\usepackage{tikz}
\usetikzlibrary{mindmap,decorations.pathmorphing}
\usepackage{lipsum}
\begin{document}
\tikzstyle{circle connection bar}=[to path={
[every circle connection bar]
decorate [decoration={snake}]
{ -- (\tikztotarget) \tikztonodes}
},
append after command={[fill=olive,draw=olive]}
]
\begin{tikzpicture}[mindmap,
every concept/.style={rectangle,draw=olive,fill=olive!20,inner sep=8pt}]
\node [concept,text width=4cm] {\lipsum[2]}
child[grow=30] {node[concept] {child}}
child[grow=0 ] {node[concept] {child}}
child[grow=-30] {node[concept] {child}};
\end{tikzpicture}
\end{document}
