For reference: There are two definitions of \define: The first one in
syst-aux.mkiv shows the behavior Egreg mentioned in his comment: if
the macro is already defined, it leaves it as it is. (A companion,
\redefine allows you to overwrite the current definition of macro
regardless of its being in use.) Ironically, this preliminary
definition is overwritten without note as soon as the format loads
core-sys.mkiv (while \redefine stays around forever).
The actual definition
of the \define macro as provided by the user interface does not only
check for previously defined control sequences of the same name, but
also serves as some kind of short notation for mandatory arguments.
It has the scheme
\define [<digit>] <macro> {<definition>}
where the first argument, a digit, specifies the number of arguments
the new macro is going to accept. Obviously this can result in shorter
definitions. For comparison, the selector
\def\sevenofnine#1#2#3#4#5#6#7#8#9{#7}
\starttext
\sevenofnine abcdefghi\par
\stoptext
requires some less typing with the \define macro:
\define[9]\sevenofnine{#7}
Thus these definitions may result in more readable code -- which is
always a good thing when writing TEX.
Unfortunately the \define wrapper takes away a good deal of the
expressiveness of plain \def’s. In Context, you will have noticed,
macros taking optional arguments are commonplace with respect to the
user inteface. For example you simply can’t replace the second
\definition in below snippet with an equivalent expression using
\define:
\unprotect
\def\myfoo{\dosingleempty\do_my_foo}
\def\do_my_foo[#1]#2{%
\iffirstargument{\bf\WORD#1}\fi
#2\par%
}
\protect
\starttext
\myfoo{bar}
\myfoo[foo]{bar}
\stoptext
That’s because with \define you can’t specify the argument
delimiters (here: brackets) necessary for optional arguments, so
basically your macros are limited to taking mandatory (braced)
arguments only. For the same reason there is no way to define
cheap \{start|stop}something environments either:
\let\stopfoo\relax
\def\startfoo#1\stopfoo{\bgroup\bold#1\egroup}
%%% ^^^^^^^^ not possible
\starttext
\startfoo
bar
\stopfoo
\stoptext
(The user interface for this is \definestartstop (cf.
core-sys.mkiv), anyways.)
Finally, nowadays the most important drawback of \define is that it
does not allow for mkvi-style arguments. There is simply no way to
refer to a parameter by its name if you can’t assign it one in the
first place.
% macros=mkvi
\unprotect
\def\foo{\dosingleempty\do_foo}
\def\do_foo[#optional]#mandatory{%
\bgroup\sansbold#optional\space\egroup
#mandatory\par%
}
\protect
\starttext
\foo{bar}
\foo[foo]{bar}
\stoptext
So if you want to do some serious macro writing, you will soon learn to
avoid \define, while it is safe for less complex tasks.
\define\xyz{...}, when\xyzis already defined issues a warning, but performs the definition anyway. Of course\defdoesn't issue any warning. – egreg May 7 '12 at 16:51