Here is an option using kbordermatrix:

\documentclass{article}
\usepackage{amsmath}% http://ctan.org/pkg/amsmath
\usepackage{kbordermatrix}% http://www.hss.caltech.edu/~kcb/TeX/kbordermatrix.sty
\begin{document}
\[
\begin{array}{l@{{}={}}c}
\text{Mat}_{\varphi\text{ to }M} & \left(\begin{array}{@{}ccccc@{}}
1 & 1 & 1 & 1 & 1 \\
0 & 1 & 0 & 0 & 1 \\
0 & 0 & 1 & 0 & 1 \\
0 & 0 & 0 & 1 & 1 \\
0 & 0 & 0 & 0 & 1
\end{array}\right)
\end{array}
\]
\renewcommand{\kbldelim}{(}% Left delimiter
\renewcommand{\kbrdelim}{)}% Right delimiter
\[
\text{Mat}_{\varphi\text{ to }M} = \kbordermatrix{
& c_1 & c_2 & c_3 & c_4 & c_5 \\
r_1 & 1 & 1 & 1 & 1 & 1 \\
r_2 & 0 & 1 & 0 & 0 & 1 \\
r_3 & 0 & 0 & 1 & 0 & 1 \\
r_4 & 0 & 0 & 0 & 1 & 1 \\
r_5 & 0 & 0 & 0 & 0 & 1
}
\]
\end{document}
For more options and styles, including the usage of \bordermatrix, see Where is the \matrix command?