How to arrange / align / place pictures and text, to form a given headline?

Question

I tried to solve this with tables, but the alignment didn't turn out good. And because I am very confused, if I should even use a table aproach or a minipage or a tabspace, I wondered, if someone could enlighten me, based on a specific demo.

This should be a regular task for anybody who has to create corporate or other official documents - creating a headline with logos and text, like here:

But how to accomplish this in Latex - the best way possible?

There are some requirements, like:

• has to span over entire page
• individual vertical and horizontal alignment is possible

These are some of my attemps, which did not work out:

With tables:

\documentclass[
    pdftex,
    a4paper,
    11pt,
    DIV15,
    BCOR20mm,
    parskip,
    numbers=noenddot]{scrbook}
    \usepackage{graphics} 
    \usepackage[pdftex]{graphicx}

\begin{document}
    \noindent\begin{tabular*}{\columnwidth}{@{\extracolsep{\stretch{1}}}*{2}{l}@{}}
        \includegraphics[scale=0.5]{left_demo.png} & \includegraphics[height=45px]{right_demo.png} \\
    \end{tabular*}
\end{document}

With minipage:

\documentclass[
pdftex,
a4paper,
11pt,
DIV15,
BCOR20mm,
parskip,
numbers=noenddot]{scrbook}
\usepackage{graphics} 
\usepackage[pdftex]{graphicx}

\begin{document}
    \begin{figure}[h]
        \begin{minipage}[b]{25mm}
            \includegraphics[width=25mm,clip]{left_demo.png}
        \end{minipage}
        \begin{minipage}[b]{12 cm}
            {\sffamily              
                somedemo txt abcdefghij,\\
                texttextte txt texttexttextetscter\\
                demodemode demodemode\\
            }
        \end{minipage}
    \end{figure}
\end{document}

These are the demo-pictures I used:

Answer 1

I scaled to make them all the same height, also the centre one is centred in the text area not centred between the two images (remove the \rlap and \llap if you want the latter).:

\documentclass{article}

\usepackage{graphicx}

\begin{document}

\noindent
\rlap{\includegraphics[height=1cm]{left_demo.png}}
\hfill
\includegraphics[height=1cm]{center_demo.png}
\hfill
\llap{%
\scriptsize
\begin{tabular}[b]{@{}l@{}}             
                somedemo txt abcdefghij,\\
                texttextte txt texttexttextetscter\\
                demodemode demodemode
\end{tabular}%
\includegraphics[height=1cm]{right_demo.png}}

\noindent X=\dotfill text \dotfill X

\noindent X=\dotfill text \dotfill X


\end{document}

Answer 2

Thanks @DavidCarlisle. Based on your post and after I read some other about raisebox and parbox, I camed up with this solution, which fits my need quite good for now.

\documentclass[
    pdftex,
    a4paper,
    11pt,
    DIV15,
    BCOR20mm,
    parskip,
    numbers=noenddot]{scrbook}
    \usepackage{graphics} 
    \usepackage[pdftex]{graphicx}

\begin{document}
    \noindent
    \textsf{
    \begin{singlespace}
        \raisebox{-0.5\height}{\rlap{\includegraphics[scale=0.5]{images/left_demo.png}}}
        \hfill
        %\includegraphics[height=60px]{center_demo.png}
        %\hfill
        \raisebox{-0.15\height}{\llap{
        \scriptsize %
        \begin{tabular}[c]{@{}r@{}}
              somedemo txt abcdefghij,\\
              texttextte txt texttexttextetscter\\
              demodemode demodemode
        \end{tabular}}}
        \raisebox{-0.525\height}{\includegraphics[height=45px]{right_demo.png}}
    \end{singlespace}}
\end{document}