Assume the following example of two images inside a figure environment

The left image uses font-size 10 and is not scaled. Therefore, the numbers on the axes are of the same size as the Main caption. On the other hand, the right image uses 10pt font-size but has an image-size which would fit over the whole page. Therefore, it is scaled by 0.5. I have two concerns:
A graphic which ranges over the whole width of the page should maybe use the same font-size which is used in the text. Otherwise numbers maybe look like they are lost.
For subfigures having a width of approx
.45\textwidththe font-size 10pt feels too big. It should be smaller like the caption of the subfigure. The scaled left subfigure has too small numbers IMHO.
Question: Is there a general rule for the font-sizes to use in figures and subfigures? Is it ok to scale the images or should I always create my pdf/eps graphics having the correct final size (and therefore exact font-sizes which match small, footnotesize, scriptsize..)
Additional notes:
I didn't came here unprepared. The first thing I did was skimming through some of my Knuth books. There I noticed, that he uses many different font-sizes in images (at least in the Fascicles of TAOCP), but it always looks kind of coherent.
I thought since there are enough guidelines for good typographic style, there are guidelines for images, diagrams and graphics in books too.
pgfplots. That way you have all the flexibility to control the fonts and can scale the graphic without it affecting the font size. – Peter Grill Oct 11 '12 at 19:37