The image file poker.png has a poor resolution. The cropped text has 90 × 56 pixels only. The resolution is 72 DPI, This is not suitable for printing unless it is scaled down.
The PDF specification knows a key Interpolation for bitmap images:
Image Interpolation
When the resolution of a source image is significantly lower than that
of the output device, each source sample covers many device pixels. As
a result, images can appear jaggy or blocky. These visual artifacts
can be reduced by applying an image interpolation algorithm during
rendering. Instead of painting all pixels covered by a source sample
with the same color, image interpolation attempts to produce a smooth
transition between adjacent sample values.
Image interpolation is
enabled by setting the Interpolate entry in the image dictionary to
true. It is disabled by default because it may increase the time
required to render the image.
Note: The interpolation algorithm is implementation-dependent and is
not specified by PDF. Image interpolation may not always be performed
for some classes of images or on some output devices.
Driver pdtex.def supports it by option interpolate:
\includegraphics[interpolate]{poker.png}
It depends on the PDF viewer, whether this feature is implemented. Example for the
image without interpolation:

With interpolation:

A better variant is to replace the image by a vector graphics.
The font seems to be Helvetica. The following example uses the clone TeX Gyre Heros:
\documentclass{standalone}
\usepackage{graphicx}
\usepackage{color}
\begin{document}
\scalebox{3}{%
\setlength{\fboxsep}{2mm}%
\colorbox{black}{%
\textcolor{white}{%
\usefont{T1}{qhv}{bx}{n}%
\begin{tabular}{@{}c@{}}%
P\kern-.15exO\kern-.18exK\kern-.175exE\kern-.21exR\\%
F\kern-.35exA\kern-.25exC\kern-.2exE%
\end{tabular}%
}%
}%
}
\end{document}
