There is a way to define standard options for \includegraphics, but unfortunately, it doesn't seem to work for scale. It works for width though, which might be an option, too?
See section 4.6 of grfguide: Global setting of keys.
\documentclass{article}
\usepackage{graphicx}
\setkeys{Gin}{width=.75\textwidth, height=1cm}
% in your case, you'd obviously only specify the width
% I just used height as well for demonstration purposes.
\usepackage{mwe}% just for the example images
\begin{document}\centering
\includegraphics{example-image-16x10}
\includegraphics{example-image-1x1}
\includegraphics{example-image-a4-landscape}
\includegraphics{example-grid-100x100pt}
\end{document}
Note that the images originally all have different aspect ratios.
