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Is there a way to change the font for a single word?

I am using the article document class in LaTex, and I want a Latin word to be italicized but in a different type italics than is used in the remainder of my document.

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up vote 7 down vote accepted

Following the principle of Consistent typography, the "mixable" font macros like \textsf{\itshape ...} could be of use:

enter image description here

\usepackage{lmodern}% http://ctan.org/pkg/lm
\newcommand{\latinword}[1]{\textsf{\itshape #1}}%
Here is a word in \textit{italics} and a Latin \latinword{verbum}.
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