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I made this command \newcommand{\BR}{MyBrand\superscript{\scriptsize ™}}, when I use it and write something like this \BR is awesome the ouput is:

MyBrand™is awesome

What am I doing wrong here?

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marked as duplicate by lockstep, Paul Gaborit, Harish Kumar, Werner, Thorsten Feb 24 '13 at 16:16

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Use \BR{} or \usepackage{xspace} ... \newcommand{\BR}{MyBrand\superscript{\scriptsize ™}\xspace} –  Harish Kumar Feb 24 '13 at 15:26
Also have a look at Space after LaTeX commands. –  Hendrik Vogt Feb 24 '13 at 15:32

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