Addison-Wesley is currently looking at providing an ebook version of The LaTeX Companion and while this is fairly simple if one provides it as a PDF document, any reflowable format, such as epub, poses some very difficult questions (and so far it is not clear if they can be resolved without losing too much in quality, although it looks more promising than I originally thought).
One issue is the question of handling the typical TeX-type logos and the first attempt to use fixed graphics turned out (not surprisingly) to be a total failure. Even in the right size they ended up rather distracting and in case of resizing the result was just horrible :-)
So one idea was simply use the typical transliterations, e.g., TeX, LaTeX, BibTeX, ... and in my opinion, while not perfect that may in fact be the best option within such formats.
So my question is is: is there anywhere a place that holds a fairly full list of typical transliterations used?
To clarify: what I'm looking for is a list of "ascii" renderings for all kind of TeX related names, I'm not looking for packages that implement logos for use within TeX.
Alan gave a good pointer in the comment ""Official" capitalizations of words from the TeX world" but that one lacks a lot of logos still, Of the top of my head:
METAFONT % just uppercase I guess
LaTeX2e % LaTeX 2_epsilon (now here I know the source :-)
eTeX ??? no hyphen I think
MakeIndex % logo normally just italics