I'm not sure if this is the right place to ask this, I mean, it's not specifically related to LaTeX typesetting. But here it goes.

I'm making a presentation to introduce LaTeX to university students, and I'm looking for a "catchy", or motivating slogan/motto, to use as a title for the presentation. I tried to google it, but I had no success.

I thought something like "LaTeX: program your documents", but I think "program" may be misunderstood with "schedule".

Do you have any ideas?

  • 15
    LaTeX - A road to procrastination !!! – user11232 Sep 21 '13 at 0:55
  • 5
    LaTeX - Because MS Word sucks or LaTeX - For all the people who hate orphans and widows or LaTeX - \expand your mind or... :) – Philipp Sep 21 '13 at 1:52
  • 1
    @Philipp You are totally right. I hate when I have to use the ugly Word sometimes. – Pantelis Kazakis Sep 21 '13 at 1:57
  • While I upvoted Harish's comment, I offer one in opposition to his sentiment: "When your document can't be late, it must be LaTeX" – Steven B. Segletes Sep 21 '13 at 3:08
  • Those who can, LaTeX; those who can't, Word. – sudosensei Sep 21 '13 at 8:06

A professional approach:

Leslie Lamport, developer of LaTeX, called it:

LaTeX – A document preparation system

as is visible on the LaTeX project website. Moreover, your first slide could include the fundamental use of LaTeX (also from the above reference):

LaTeX is a high-quality typesetting system; it includes features designed for the production of technical and scientific documentation. LaTeX is the de facto standard for the communication and publication of scientific documents. LaTeX is available as free software.

A different approach:

The TeX Book mentions this about TeX:

It is important to understand the idea of token lists, if you want to gain a thorough understanding of TeX, and it is convenient to learn the concept by thinking of TeX as if it were a living organism. The individual lines of input in your files are seen only by TeX's "eyes" and "mouth"; but after that text has been gobbled up, it is sent to TeX's "stomach" in the form of a token list, and the digestive processes that do the actual typesetting are based entirely on tokens. As far as the stomach is concerned, the input flows in as a stream of tokens, somewhat as if your TeX manuscript had been typed all on one extremely long line.

How about:

LaTeX - Your document cookie monster

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  • "A document preparation system." Hits the nail on the head. – Sean Allred Sep 21 '13 at 3:46

How about:

LaTeX : The Art of Professional Typesetting


LateX: A Complete Tool for Producing Professional Essays

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  • I liked the first one: "the art of professional typesetting" :) it's catchy enough for me – Gutierrez PS Sep 21 '13 at 2:45

This one expresses best what I think about LaTeX.

LaTeX – The blueprint for a document

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Word: What you see is what you get. LaTex: What you get is what you want.

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