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In html, one can <div class, id> and CSS styling with selection based on "class" or "id". Is it possible to do it similarly in ConTeXt?
For example, using "define" then "setup", then "start/stop"? From the document, I can see that one can define/customize "head". How about an arbitrary piece of text?
\definestartstop is what you're looking for.
\definestartstop
[cssselectorexample]
[style=italic]
\starttext
Hello
\startcssselectorexample
Foo Bar Baz
\stopcssselectorexample
World
\stoptext
\definehighlightmay be what you’re looking for.\definehighlightand\definestartstop. Also look at Wolfgang Schuster's annotation module.