One possibility is to redefine the template title page
so to insert the \titlegraphic
before the \title
:
\setbeamertemplate{title page}
{
\vbox{}
\begingroup
\centering
{\usebeamercolor[fg]{titlegraphic}\inserttitlegraphic\par}\vskip1em
\begin{beamercolorbox}[sep=8pt,center]{title}
\usebeamerfont{title}\inserttitle\par%
\ifx\insertsubtitle\@empty%
\else%
\vskip0.25em%
{\usebeamerfont{subtitle}\usebeamercolor[fg]{subtitle}\insertsubtitle\par}%
\fi%
\end{beamercolorbox}%
\vskip1em\par
\begin{beamercolorbox}[sep=8pt,center]{author}
\usebeamerfont{author}\insertauthor
\end{beamercolorbox}
\begin{beamercolorbox}[sep=8pt,center]{institute}
\usebeamerfont{institute}\insertinstitute
\end{beamercolorbox}
\begin{beamercolorbox}[sep=8pt,center]{date}
\usebeamerfont{date}\insertdate
\end{beamercolorbox}
\endgroup
\vfill
}
MWE:
\PassOptionsToPackage{demo}{graphicx} % remove this line in your document
\documentclass{beamer}
\usetheme{Madrid}
\title{A title}
\author{Me}
\institute{My Institute}
\titlegraphic{\raggedright\includegraphics[width=2cm,height=1cm]{UA}} % remove height
\setbeamertemplate{title page}
{
\vbox{}
\begingroup
\centering
{\usebeamercolor[fg]{titlegraphic}\inserttitlegraphic\par}\vskip1em
\begin{beamercolorbox}[sep=8pt,center]{title}
\usebeamerfont{title}\inserttitle\par%
\ifx\insertsubtitle\@empty%
\else%
\vskip0.25em%
{\usebeamerfont{subtitle}\usebeamercolor[fg]{subtitle}\insertsubtitle\par}%
\fi%
\end{beamercolorbox}%
\vskip1em\par
\begin{beamercolorbox}[sep=8pt,center]{author}
\usebeamerfont{author}\insertauthor
\end{beamercolorbox}
\begin{beamercolorbox}[sep=8pt,center]{institute}
\usebeamerfont{institute}\insertinstitute
\end{beamercolorbox}
\begin{beamercolorbox}[sep=8pt,center]{date}
\usebeamerfont{date}\insertdate
\end{beamercolorbox}
\endgroup
\vfill
}
\begin{document}
\begin{frame}
\titlepage
\end{frame}
\begin{frame}
Some Text
\end{frame}
\end{document}
Output:
