After various tentatives to write drafts of article directly in org-mode for Emacs, hoping to take advantage of various of its features (e.g. exporting to html, easier scope exporting than with \includeonly, automatically generating example based on inline code, etc...), I decided that I was more at ease writing my articles directly in latex (under auctex mode in Emacs).
Yet I find myself still converting large fragments of latex code to orgmode (e.g. \textemf{blabla} to /blabla/) for inclusion in org-mode documents (e.g. to export to a webpage). I do so via search and replace with regular expression, and I am thinking about writing a general script to automatize the task, but I thought that someone else might have done so already. A quick search on Google and Stacks Exchange did not yield any useful answer.