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I can't find the analogue of the \LaTeX command that produces the BibTeX logo:

BibTeX logo

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After much gnashing of teeth, trying \BiBTeX, \BIBTeX, \BibTeX, \bibTeX, ... in the hope that such a command would be defined somewhere and looking through SO, I looked through the Wikipedia page, found Oren Patashnik's original BibTeX documentation, located the corresponding .tex file and found that a \BibTeX command was defined in its preamble:

\def\BibTeX{{\rm B\kern-.05em{\sc i\kern-.025em b}\kern-.08em
    T\kern-.1667em\lower.7ex\hbox{E}\kern-.125emX}}

FWIW, the larger title version is hand-crafted like this:

\title{B\kern-.05em{\large I}\kern-.025em{\large B}\kern-.08em\TeX ing}

EDIT: Duh. My bad. Well, since someone already upvoted the answer, the Q may still be useful here, so I won't self-delete... unless someone prefers I do? Please comment if so.

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