# How can I add title like command?

I am making a poster where I edited an existing style

\setbeamertemplate{headline}{
\vskip4.5cm
\hskip14cm
\mbox{%
\begin{minipage}[r][][c]{\dimexpr\textwidth-15cm\relax}
\begin{flushright}
\end{flushright}
\end{minipage}%
}%
}


Calling the inserttitle it will insert the title which was set in the main text file via the title command. I would like to know how can be created a new commands which behaves the same way as the title.ex \insertuniversityadress.

\title{This is is a title}

• Welcome to TeX.SX! Please help us to help you and add a minimal working example (MWE) that illustrates your problem. It will be much easier for us to reproduce your situation and find out what the issue is when we see compilable code, starting with \documentclass{...} and ending with \end{document}. – user31729 Oct 8 '14 at 19:50

\documentclass{beamer}

\makeatletter
}
\makeatother

\title[Title]{this is a title}
\begin{document}
\section{section 1}
\begin{frame}
\insertshorttitle

\inserttitle