# Bordermatrix without the top row

Is it possible to remove the top row from a \bordermatrix? I only need to put indices on the left of the matrix, but even if I don't enter any values, my document creates a blank line above the matrix:

\documentclass{article}
\usepackage{amsmath,amssymb}

\begin{document}
Some text goes here. Even more text goes here.
$$\Phi = \bordermatrix{&&&&&&&\cr A & 90&85&78&73&73&70&69 \cr B &95&851&77&73&73&68&66}.$$
Some text goes here. Even more text goes here.
\end{document}