How to get an undirected double quote symbol

My problem is that I want want to have an undirected quote character in my thesis (the " character), when I mention it's function in a certain file format. The left and right double quote symbols used to show quotes in latex simply looks off for this purpose (among other reasons because I already use it for quotes in other parts of the text), and the solution with using prime marks in math mode (suggested here) looks horrible.

Is there any way to insert a plain double quotes sign (") that doesn't lean left or right short of inserting an image in latex?

• Welcome to TeX.SX! Can you please tell in what context the straight double quote character is to be used? – egreg Jun 28 '15 at 12:10
• If you mean context as where in the tex-file, I wish to use it in the middle of a stretch of plain text, not in math mode or any other special environment. For now it stands like this: Then each item will be wrapped in double quotes (''), and – simonra Jun 28 '15 at 12:16

\documentclass{article}