A simple solution is to set a \hypertarget
in the bibliography item. The syntax is quite simple: Create the target with
\hypertarget{MyTargetKey}{}
and create a link to the target with
\hyperlink{MyTargetKey}{link text}
Everything put together:
\documentclass{article}
\usepackage[colorlinks,allcolors=red]{hyperref}
\begin{document}
This \hyperlink{MyTargetKey}{link} takes you to the same
place as \cite{MyKey} does.
\begin{thebibliography}{9}
\bibitem{MyKey} \hypertarget{MyTargetKey}{} Anne Author, Thoughts, 3001.
\end{thebibliography}
\end{document}
If you work e.g. with BibLaTeX, this gets even more hackish, but still works. You can set the target in the author field.
\RequirePackage{filecontents}
\begin{filecontents*}{\jobname.bib}
@BOOK{MyKey,
AUTHOR = {Author, \hypertarget{MyKeyH}{Anne}},
TITLE = {Thoughts},
YEAR = {3001},
}
\end{filecontents*}
\documentclass{article}
\usepackage[colorlinks,allcolors=red]{hyperref}
\usepackage[backend=biber]{biblatex}
\addbibresource{\jobname.bib}
\begin{document}
This \hyperlink{MyKeyH}{link} takes you to the same place as \cite{MyKey} does.
\printbibliography
\end{document}
This is not a particularly nice solution, but I am not aware of a direct, elegant way.