How to repeat a URL using the hyperref package

Question

Problem:

I have a URL that I need to repeat multiple times over several chapters in a document but after looking and trying to use the hyperref package I was not successful.

Code:

I included the package using \usepackage{hyperref}, then I added the URL using the following:

\href{http://www.google.com}{Google}

Whenever I try to call it using \ref{} the URL will not be printed.

Desired outcome:

Label a URL and reference to it multiple times throughout a document.

Answer 1

In your preamble write

\newcommand\kexxcreamGoogleUrl{\href{http://www.google.com}{Google}}

and in your body, whenever you want to insert the Google hyperlink, call the macro

the answer to this can be easily found, for example, by searching 
on \kexxcreamGoogleUrl.