The Least intrusive change I found for the original to get this working was that I added fleqn
to the document class as well as wrapped the equation environment in a smaller minipage environment.
Without shrinking the minipage wrapping, I found that the number for the equation group was far right, this reined it in closer to the left aligned group. The code has some comparison text right above the equation to show that it is indeed aligned far left and not centered.
\documentclass[12pt,a4paper,portuguese,brazil,openany,twoside,fleqn]{book}
\pagestyle{plain}
\usepackage[top=3.0cm,left=3.0cm,right=2.5cm,bottom=2.5cm]{geometry}
\usepackage{graphicx,amssymb,stackengine}
\usepackage{amsmath,amsthm,amsfonts}
\usepackage{pgf}
\begin{document}
Comparison Text\\
\begin{minipage}{0.45\textwidth}
\begin{equation}
\begin{aligned}
&1.\ \ol{ax + by} = a\ol x + b \ol y; \\
&2.\ \ol {(\ol x)} = x;\\ &3.\ |\ol x| = |x|;\\
&4.\ |a x| = |a| |x|; \\
&5.\ \ol {xy} = \ol y \> \ol x; \\
&6.\ |xy| = |x| |y|; \\
&7.\ 2\mathrm {Re} (x\bar y)= 2\mathrm{Re} (y\bar x); \\
&8.\ \mathrm{Im} (x\bar y) = - \mathrm{Im} (y \bar x).\end{aligned}
\end{equation}
\end{minipage}
\end{document}

You can and probably should play with and tweak the minipage's width to suit your aesthetical needs. You can also remove the manual numbering and let the system do it for you by using align
to replace both equation
and aligned
;
\documentclass[12pt,a4paper,portuguese,brazil,openany,twoside,fleqn]{book}
\pagestyle{plain}
\usepackage[top=3.0cm,left=3.0cm,right=2.5cm,bottom=2.5cm]{geometry}
\usepackage{graphicx,amssymb,stackengine}
\usepackage{amsmath,amsthm,amsfonts}
\usepackage{pgf}
\begin{document}
Comparison Text\\
\begin{minipage}{0.45\textwidth}
\begin{align}
\ \ol{ax + by} = a\ol x + b \ol y; \\
\ \ol {(\ol x)} = x;\\
\ |\ol x| = |x|;\\
\ |a x| = |a| |x|; \\
\ \ol {xy} = \ol y \> \ol x; \\
\ |xy| = |x| |y|; \\
\ 2\mathrm {Re} (x\bar y)= 2\mathrm{Re} (y\bar x); \\
\ \mathrm{Im} (x\bar y) = - \mathrm{Im} (y \bar x).
\end{align}
\end{minipage}
\end{document}

Since we're left aligning the minipage and not the actual equations this can have an interesting look to it where the right most character of each line is aligned as far left as the longest line can go. Then you just need to adjust the minipage's width to bring the numbers closer in.
fleqn
to the documentclass options?&=
equation
?