If you are creating your own bst
file and you want it to incorporate web references, I use this function:
FUNCTION {internet}
{ output.bibitem
format.titleclass output
format.authors " " * "author" output.check
title empty$
{""}
{ title "t" change.case$ * ".\,\ " *}
if$
format.address output
publisher empty$
{
institution empty$
{ }
{ institution "; " * output}
if$
}
{ publisher "; " * output}
if$
year empty$
{ " [date unknown; " }
{ year
month empty$
{ " [\ignorespaces " * }
{ "~" * month * " [\ignorespaces " *}
if$
}
if$
revised empty$
{ "" * }
{ "revised~" * revised * "; " *}
if$
accessed empty$
{ "" * }
{ "accessed~" * accessed * "]. " *}
if$
website *
doi empty$
{}
{ add.period$ " " * doi * }
if$
output
add.period$
format.referenceclass output
fin.entry.noperiod
}
This with bib file entries like
@INTERNET{www11b,
AUTHOR = "Schultheis, J. D.",
TITLE = "Fun with Reference Citations",
ADDRESS = "Baltimore (MD)",
PUBLISHER = "Random House",
YEAR = "2013",
MONTH = sep # " 10",
ACCESSED = "2014 " # sep # " 26",
WEBSITE =
"http://en.wikipedia.org/wiki/Trajectory\_of\_a\_projectile",
DOI = "\url{doi:10.10.1038/nphys1170}" }
@INTERNET{www11a,
TITLE = "Flight Equations with Drag",
WEBSITE = "http://www.grc.nasa.gov/WWW/k-12/airplane/flteqs.html",
ACCESSED = "2011 " # oct }
@INTERNET{www11c,
AUTHOR = "Grissom, Gus",
INSTITUTION = "Glenn Research Center, National Aeronautics
and Space Administration",
TITLE = "Flight Equations with Drag",
ADDRESS = "Cleveland (OH)",
YEAR = "1999",
MONTH = dec # "12",
REVISED = "2014 " # jun # " 12",
ACCESSED = "2014 " # oct # " 7",
WEBSITE = "http://www.grc.nasa.gov/WWW/k-12/airplane/flteqs.html"}
@INTERNET{manktelow2010history,
TITLE = "History of taxonomy",
AUTHOR = "Manktelow, Mariette",
WEBSITE = "\url{http://www.atbi.eu/summerschool/files/%
summerschool/Manktelow\_Syllabus.pdf}",
ACCESSED = "2014 Aug~26",
ADDRESS = "Uppsala (Sweden)",
PUBLISHER = "Uppsala University Dept. of Systematic Biology",
YEAR = "2010" }
@INTERNET{smith2014metcalf,
TITLE = "Assault on california power station raises alarm on
potential for terrorism",
AUTHOR = "Rebecca Smith",
WEBSITE = "\url{http://online.wsj.com/news/articles/%
SB10001424052702304851104579359141941621778}",
ACCESSED = "2014 Aug 26",
PUBLISHER= "The Wall Street Journal",
MONTH = feb,
YEAR = {2014} }
I get this result:

natbib
andbiblatex
(with screenshot-snippets of the PDF) is here: nschloe.blogspot.de/2009/06/bibtex-how-to-cite-website_21.htmlauthor = {{Jemison Laboratory}},
. Works for natbib, at least.