Here is a proposal:
\documentclass{beamer}
\usepackage[round,longnamesfirst]{natbib}
\usepackage{tikz}
% from https://tex.stackexchange.com/questions/118222/how-to-provide-a-mask-highlighting-an-arrow-tip-over-a-cluttered-background-in-t
\tikzset{
halo/.style={
preaction={
draw,
white,
line width=7,
-
}}}
\newcommand{\URLsymbol}{$\vcenter{\hbox{\scalebox{0.3}{\begin{tikzpicture}
\draw[-,line width=3, rounded corners] (0.3,0.3) -- (0.9,0.9) -- (1.1,0.7) --
(0.5,0.1) -- cycle;
\draw[-,line width=3, rounded corners,halo,gray] (0,0) -- (0.6,0.6) -- (0.8,0.4) --
(0.2,-0.2) -- cycle;
\draw[-,line width=3, rounded corners,halo] (1,0.8) -- (1.1,0.7) --
(0.5,0.1) -- (0.4,0.2);
\end{tikzpicture}}}}$}
\begin{filecontents*}{presentation.bib}
@Article{Witten:1985xb,
author = "Witten, Edward",
title = "DIMENSIONAL REDUCTION OF SUPERSTRING MODELS",
journal = "Phys. Lett.",
volume = "B155",
year = "1985",
pages = "151",
SLACcitation = "%%CITATION = PHLTA,B155,151;%%"
}
\end{filecontents*}
\newcommand{\Cite}[1]{%
\URLsymbol\href{http://inspirehep.net/search?p=#1}{\citet*{#1}}
}
\begin{document}
\begin{frame}
\frametitle{Citing and linking with beamer}
\begin{overlayarea}{\textwidth}{\textheight}
Let's cite some standard reference \Cite{Witten:1985xb}
And let's thank \URLsymbol\href{www.marmots.org}{the marmots} for being marmots
\end{overlayarea}
\end{frame}
I admit that this way of drawing a link symbol is not too elegant, but interestingly enough I was unable to find the link symbol that appears in the menu bar when typing this in this forum. This way of introducing references has the advantage that you can use your bibliography file and when posting the slides on some conference web site the reader is automatically being referred to the respective paper.