# Why does includegraphics complain with # in filename?

I am very noob with latex.

I have to compile latex file with following code:

\includegraphics[width=5.5cm]{### LOGO ###}\\

Compilation with pdflatex fails with

! Illegal parameter number in definition of \@tempb.

l.27 \includegraphics[width=5.5cm]{### LOGO ###}
\\
?
! Emergency stop.

Which file does it awaiting? I have LOGO.SVG in directory with the file. Or is there other reason to fail I simply don't know?

IMPORTANT: unfortunality I can not change tex file for now, this is not my part of project.