Don't invoke the sfdefault
option of FiraSans
package. Just invoke \sffamily
when you want that sans style, and \rmfamily
when you are done.
If you need, additionally, to ditch FiraSans altogether after the front page and restore the, for example, Computer Modern sans font, just issue \renewcommand\sfdefault{cmss}
and cmss
will become the new sans font.
\documentclass[10pt,a4paper]{memoir}
\usepackage[utf8]{inputenc}
\renewcommand*\oldstylenums[1]{{\firaoldstyle #1}}
%% option 'sfdefault' activates Fira Sans as the default text font
\usepackage{FiraSans}
\usepackage[T1]{fontenc}
\begin{document}
\sffamily THIS IS THE FRONT PAGE 123456789
\rmfamily HERE I WANT A TEXT WITHOUT SANS-SERIF 123456789
\renewcommand\sfdefault{cmss}
\sffamily FiraSans gone cmss restored 123456789
\end{document}

\normalfont
help?