All-caps acronyms and brand names like IBM look better when typeset a little smaller than usual. My simple solution is the following macro:
\def\<#1>{{\small #1}}
It's used like here \<IBM>
and \<CACM>
. However, it does not work well in section titles and the like. One could use small caps instead but I find those likewise standing out too much. Any better ideas?
tt
font. Sometimes, I use it for Company names and it blends well. – Yiannis Lazarides Jan 22 '11 at 19:57\textsc{U.S. Government Printing Office Style Manual}
but would have to use this consistently. The Economist, for example, is using small caps for acronyms. I was looking for a solution when acronyms are written without periods, like in ISO or NAFTA. – Christian Lindig Jan 22 '11 at 20:50